All work
E-CommerceFashion E-Commerce2025
Atlas — Headless Commerce Flagship
A headless Shopify storefront with editorial art direction — campaign storytelling and sub-second product browsing in one build.
- +167%
- Mobile conversion
- 0.8s
- Avg. page load
- +41%
- AOV
The challenge
Atlas had premium products trapped in a generic theme: 4-second loads on mobile, 70% cart abandonment and a brand experience indistinguishable from dropshippers.
The solution
Headless Next.js storefront over Shopify with Sanity-driven editorial campaigns, instant predictive search and a redesigned one-page checkout. The brand finally looks like its price point.
Stack
- Next.js
- Shopify
- Sanity
- GSAP
- Vercel
“Mobile conversion went up 167%. The site finally feels like our brand — customers comment on it unprompted.”